Technology
is arguably the tool that has enabled global business to reach the level it’s
at today. We as a population have created devices, applications and networks
that present nearly limitless potential when it comes to providing products and
services. Communication within business
is at a place it’s never been before.
However,
our economy is also competitive, with each entity vying to gain traction on the
next. Most successful businesses have state of the art technology, so it’s not
a matter of who has what, but how they utilize those resources to be successful
in a particular market niche.
It all
boils down to how well a company integrates technology both horizontally and
vertically throughout its structure. The more multidimensional an employee base
is with regards to technology utilization, the better off the company will be
in this society. From there, people can do their jobs
most effectively and better help the customer receive and enjoy the offered
product or service.
Below
are the ways that widespread knowledge of a company’s technology amongst
employees can help a business, and how tech influences operations overall.
Customer
communication
Technology
helps businesses communicate with customers and create transparency. In today’s
world people want to know how a business is doing things, why they’re doing
them that way and how quickly they’re executing. This creates a natural demand
for technology that enables all business areas to communicate with the
customers and partners being dealt with on the front line.
If
employees in the financial department of a large corporation understand when
the batch processing in the data center happens each week, they can better
explain billing delays and similar situations to customers. The same goes for
all departments across any company. If one business sector understands the technology
in another unit, the efficiency of that particular frontline in their
experiences with customers and each other will go much more smoothly.
Capability
of operations
Technology
is the oil that has made operations across the international economy run so well,
and it’s no different on a micro level within a business. The more an employee
base knows about technology, both vertically and horizontally across a company,
the better they understand the operation as a whole. A team is best when all
players know each other’s skillset, and the same goes for a business. If the
marketing department understands what software development
projects the IT professionals work on each day, everything makes more sense.
Business
atmosphere
Technology
integrated at all levels of a business creates an atmosphere that’s just better
for everyone. If business executives in the headquarters can communicate
instantaneously with the factory supplier two states away, clarity is
inherently a priority in business procedure and people are more comfortable
with one another. It used to be sufficient for a representative to speak and
communicate for an entire department, but it really doesn’t work that way
anymore. All touch points of a business need to relate to one another to create
a forum-type atmosphere. Technology does this.
Most
thriving businesses have technology, but it’s what they do with it that
separates them and creates something special. The more intricately a company’s
tech is orientated throughout the business model, the greater success it will
find in this marketplace.
